249 targets — over 50% of Dallas’ 2017 total — are up for grabs after team-leaders Dez Bryant (132), Jason Witten (87), as well as Brice Butler (23) and Ryan Switzer (7) all departed. Based on early OTAs, newcomer and former Jags WR Allen Hurns is reportedly the early favorite to inherit the lion’s share of looks after serving as the team’s “clear-cut” No.1 WR throughout the spring.
Though third-round rookie Michael Gallup was our original pick to inherit the largest slice of Dallas’ open aerial pie, Hurns, fresh off a strong OTAs showing, actually appears set for the healthiest portion of targets. Though Hurns has missed 11 games over his past two seasons, failing to top 500 yards in either year, he’s not far off from a monster 64 catches, 1031 yards, and 10 TDs (2015) when he was playing second-fiddle to Allen Robinson. In Dallas, he appears to have established early chemistry with Dak Prescott while emerging as the top-guy from the uninspiring cast of other weapons (Gallup, Terrance Williams, Cole Beasley) — even if the third-year QB doesn’t believe the team needs a true “go-to” guy: “I don’t know if any team in the league necessarily needs a No. 1 receiver,” Prescott recently told Pro Football Talk. “It’s about getting the ball out, spreading the ball around, keeping the defense on its toes.” Though this offense will surely funnel through Ezekiel Elliott and the run game, at least one wideout will see 100+ targets, regardless of Prescott’s comments — and that guy appears to be Hurns. With Hurns’ 120 overall price tag the steepest price on their pass-catchers, all Cowboys WRs are in play as value picks, especially the former Jag.