Doug Baldwin’s Target Share and WR1 Upside Skyrocketing

Doug Baldwin has far less competition for Russell Wilson’s attention in 2018, and his “Opportunity” score consequently sees a healthy boost.

Fellow pass-catchers Jimmy Graham and Paul Richardson have landed in Green Bay and Washington respectively, which opens up oodles of targets (175, 32% target share), especially in the Red Zone (37/73, over 50% tgts). As currently built, Baldwin is the only weapon with established red zone chemistry with Wilson. Recall: Baldwin finished 2015 (his last without Graham) with 14 total TDs, including an NFL-record 12 over an eight week span to close out the season. He trailed only Antonio Brown among WRs for scoring during this span, and is sneakily set up for a similar explosion in 2018. In his last three campaigns, Baldwin’s finished as the WR11, WR8, and WR10 despite never topping 125 targets. As the clear cut target hog for one of the league’s best signal-caller, Baldwin is now in a prime position to exceed all those finishes with his finest campaign yet.

Read more about Baldwin’s insane upside here.


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