How Sportsbooks Use Promo Codes to Capture More Users

Sportsbooks routinely spend massive sums of cash to win over bettors. The industry’s leading operators, like FanDuel, Caesars, and DraftKings, have marketing budgets ranging from $50 to $200 million each year. In 2022 alone, up to $1.8 billion was projected to promote gambling products online, with a large slice dedicated to sports betting. Television ads […]