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If I asked you which Player and Team were better...
You might laugh, call me insulting even: It's Player and Team B, and it's not even close. Easy... obvious...except...
What if I told you they were the same exact player and team, just one year apart?
The leap is so startling, impossible even. How does Mediocre Player A evolve into a full-blown MVP-Level Player B? How can an offense go, literally, from "Worst to First" in total points over just one year?
Surely, this team must've signed or drafted a stud QB! Or signed some insane weapons for a major offensive overhaul!
Except neither happened.
The Player is Todd Gurley, and the team is obviously the LA Rams.
So how did Gurley more than triple his TDs and add 881 yards of total offense?
He only saw 22 more touches, so "Usage" wasn't the answer. Yet, his efficiency spiked from 3.77 yards per touch to over 6.1. Why?
Indeed, Andrew Whitworth helped stabilize and beef up a weak offensive line. Robert Woods, Sammy Watkins and Cooper Kupp all added firepower outside. But none of these "Surrounding Talent" upgrades are true "game-changers."
Rather, the most important personnel change wasn't anyone wearing a helmet, but rather a headset:
(Which we nailed down last year)
No longer will the impact of new coaching be overlooked!
Reserve Your Free Copy of our Second-Ever Fantasy Football Coaching Carousel
Over 70 Pages, Jam-Packed with:
With answers to all your Burning Questions
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WHY YOU NEED THIS
While many experts draw the line at Talent + Usage = Fantasy Success, clearly more is at play. Six Factors, to be specific. As highlighted with our Fantasy Football Stock Formula:
- 1) Talent
- 2) Opportunity / Usage
- 3) Coaching Scheme
- 4) Surrounding Talent
- 5) Risk Level
- 6) Upside
Yet, one of the most crucial, and easily the least covered, is Coaching Scheme.
Coaching Scheme plays an enormous role in fantasy fortunes. It not only dictates how an individual player will develop and be used, but also how well an overall team will perform.
Thus, when evaluating a coach and his scheme, we consider:
1) Creativity - does the playcaller attack and threaten defenses in unique ways? (Bruce Arians) Or is the offense vanilla, dull, and easy to shut down? (Jeff Fisher).
2) Aggressiveness - is the playcaller willing to go for the home run? Will they keep their offense on for 4th downs and constantly sustain drives? (Freddie Kitchens). Or is the coach detrimentally conservative, capping the scoring ceilings of his talent (John Fox).
3) Talent Management and Development - Does the coach elevate his players' talent to the next level? Can he scheme around his players' strengths and skillsets (Gary Kubiak)? Or does he force square pegs into round holes, forcing ill-fitting talents into miscast roles?
Scheme is also very closely tied to Opportunity / Usage, as many coaches have predictable trends and preferences. Some coach's clearly favor RB Committees with specialized talents, while others prefer riding a single back to keep defenses on their toes. Some coaches heavily pepper a single weapon, while others find new mismatches every week and make the week's top-scorer difficult to project.
As Gurley illustrates, a major change in the Coaching Scheme can be ENORMOUS for Fantasy Football Value.
Reviews from our Sneak Peek Pieces are in...
I received the guide and I'm loving the info packed in it.... never seen anything like it!
Love this stuff. Never seen anyone dive this deep into coaches and their history. Great reads, great insight. Keep it up boys! Got me McCaffrey with Norv Turner last year.
As a true fantasy nerd, this stuff gives me some real Fantasy Wood. Last year I was all-in on Tarik Cohen after you talked about him with Nagy... what a value. Didn't hurt that you guys also ot me Mahomes."
But take a Gase-style look for yourself:
Past Player Trends
Schematics & Philosophy
2019 Player Predictions
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