The Roto Street Journal's Journey: Who we are & why we're here - Roto Street Journal
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The Roto Street Journal’s Journey: Who we are & why we’re here

With this downright sexy new site and it’s more organized branches, the Roto Street Journal has clearer eyes, fuller hearts, and is more ready than ever before to carry out our overarching Mission Statement:

‘Fantasy’ creates competition and excitement; The Roto Street Journal aims to spread this thrill as far and wide as possible.

Though we still have miles to go, arriving at this point was far from easy. For those of you who ask questions such as — “What is The Roto Street Journal?” “Why is there football and Bachelor stuff together, I hate it, wah?” or “What is life?” — read on. A stroll down memory lane will illuminate exactly who we are, why we’re here, and who we plan to become. And maybe, just maybe, you can learn a little something about chasing your own dreams in the process. 

So gather your coziest blanket, get your lil’ cup of cocoa, light a roaring hearth, and snuggle in for Story Time with Wolfie:

The idea is born…

Exactly one year ago, during a February school vacation & amidst the ninth straight immobile hour of a Game of Thrones binge, an idea came to me. Perhaps  the thought sprouted around 4pm while arising to answer the door, my first genuine movement of the day, for a China River (We Deliver) Pupu Platter for two, but really for one.  Or maybe this little bud began blossoming while I wiped the crab rangoon crumbs off my damp robe which I hadn’t changed out of in three days. Regardless, the thought was simple, and highly unsurprising in this context:

“I need to do more with my life.”

Which was immediately followed by:

“What am I actually good at?”

I ran down the underwhelming list… Being overly competitive and ruining usually friendly activities… finding fantastic local food specials any night of the week… tearing up Kid Rock’s portion of “Picture” in a karaoke duet…creating dark alternate endings for commercials…giving a mean ass massage… eating a box of Gushers in under 15 minutes… vividly picturing Tom Brady and Gisele threesomes (90% Tom)… stalling out here. A worthy, but limited, skill set. None with any burgeoning career paths unfortunately.

Which brought me to my only other talent areas with actual “real life” upside: writing and fantasy football.

And then I continued thinking… how convenient. Every Fantasy Football site out there sucks. How could such an incredible game and industry be so poorly represented? Of course I don’t mean quantity-wise; there’s miles upon shitty miles of fantasy garbage polluting the internet. I mean actual, genuine, go-to levels of quality fantasy content.

Think about it. Fantasy creates such a great chance to prove your superiority over your friends, coworkers, and/or random lonely ESPN users if you’re a special kind of degenerate. And yet, all the advice is usually wrong, and anything halfway accurate is so convoluted with nerdy nonsense about how many yards per carry XX player averaged with his left shoelace slightly undone… it’s essentially unreadable. Is there anyone out there you genuinely trust and enjoy?

Never mind a site actually being entertaining. Leagues brim with incredibly degrading punishments, tears-of-joy-inducing trophies, and shit talk that’ll tear up lifelong friendships, yet our main source of humor is… Matthew Berry? A whining rant about some ex-wife’s cousin’s niece’s princess birthday party that, after 2,000 painfully lame words, he loosely connects to Love / Hate for players? Vomit.

For many of us, fantasy football and our historic leagues are our greatest sources of pride or despair. They maintain bonds that might otherwise wither, and they make casual talk at work far more bearable. Simply put, Fantasy Football deserves better.

Who’s more qualified to Make Fantasy Great Again (or for the first time ever) than a 27 year old special ed teacher with no web or blogging experience whatsoever?

Thus, like a lost traveler with no roadmap but an unfailing will to arrive at the final destination, I set off on my quest to take over the fantasy football world.

Brick by brick…

Step One: The Name

The first step was easy: finding a name.  Beginning far before my blogging days, I’ve always treated fantasy like a stock market.  Like any normal human, I’d make my rankings shortly after the Super Bowl, and then, over the next six months, proceed to copy and paste every “value-altering” RotoWorld blurb into said document; by the time sane creatures started studying for drafts in August, I’d have crafted a 200 page (no lie) Word Document in which no fantasy stone had been left unturned. Pyschotic.

When my rankings list gets discovered for the first time…

Though crippling for a social life, this “stock-based” approach has certainly yielded me a well-stocked Fantasy Trophy Case, and I knew I wanted to center my fantasy advice this way. What’s the face of the stock market? Wall Street Journal.  What’s the abbreviation for Fantasy? Roto (short for Rotisserie which the baseball nerds called fantasy before it was fantasy, in case you were losing sleep). Combine the two, and a beautiful virtual baby had been born: 

The Roto Street Journal, or RSJ for short.

As an added benefit, I could now pretend to be “Leo” of the fantasy world and call myself The Wolf.  Does a life get any more badass than that?

Step Two: “Building” The Site

Here’s where the plot darkens. Whoever deemed these website builders “User-Friendly” has never met my technologically deficient brain. Wix, then Weebly, Squarespace, you name it, I tried and failed at it. I met every error message that’s ever existed. On multiple occasions, I accidentally deleted 10 hours of work. And I’ve never so degradingly spoken to anyone as I did to my poor computer.  Middle fingers… fuck you’s…words that rhyme with punt… my helpless laptop took a verbal and physical bashing. 

Yet, while calling a piece of technology a shit-eating, cock-sucking, wretched mother fucking bitch of a dumpster baby burnout (huh?) can bring any human to a dark & dreary place, quitting never crossed the mind. Which leads us to Takeaway #1 for all you dream chasers:

Make sure this pursuit means so much that literally no obstacle, downfall, or personal shortcoming will ever stop you.

Month after painstaking month (for a task that probably takes a normal human a day) passed, and I decided to give Wordpress a try… what would be the fun in using the world’s most popular blogging platform right off the bat? Though the look was far from attractive, I was able to get back to why I started this whole thing: writing, and taking over the fantasy world. 

Step Three: The Team

For the next couple of months, I felt a lot like Kevin Costner, wandering through a random, endless Iowan cornfield.  Spewing garbage about Wrestlemania and writing Launch Letters that no one read (or ever should… I cringe reading my old, unfunny, typo-filled nonsense).

Similar to our Field of Dreams hero, though, a little voice continued playing in the back of my head:

If you build it, they will come. 

And so I churned. The writing improved (David Johnson #2 overall? Yup). People started to notice.  I started reaching out to others, and vice versa. Finding talented people who believe in your ideas and will unconditionally work with nothing tangible on the table … is hard. Near impossible even.

But if what you’re doing is unique and your passion rings through every time you speak about it… they will come.

Long story short, a random gaggle was built. Some warriors have survived since the beginning, many haven’t (special shoutout to CJay and Nat “The Truth” Jones… none of this would’ve happened without you anchors). From loosely connected high school friends and their cousins, to ex co-workers and the bartender at the local dive, there’s no real rhyme or reason here. But the glue that holds us all is strong:

We love fantasy, we are damn good at it, and we believe the Roto Sphere is there for the taking.

With this core group of smart minds, talented writers, and motivated fantasy addicts, everything felt validated. Everything felt real. And the mission continued.

The Evolution

Indeed, this journey down Roto Street began with Fantasy Football at the forefront. Helping you dominate your virtual pigskin leagues + bringing the joy of Fantasy Culture to light remains the site’s core.

Yet, upon realizing that few people were addicted enough to read this type of content in April, we decided to experiment. What was popular right now? What might drive some eyes to the site?

Game. Of. Thrones. 

Wait… bringing the added excitement and competition of fantasy to a TV show? A scoring system centered around killing, boning, and drinking? A chance to draft Tyrion Lannister?! Omfg, pinch me.

This outside the box thinking sent our views skyrocketing, and opened our eyes to a whole, unexplored land that was available for the taking: Fantasy TV. Hell, it even caught the attention of our (then) first overall pick, Antonio Brown:

Though we still need things like live scoring trackers (maybe even an app?!) to truly execute,  Fantasy TV has undoubtedly expanded the joy of the Rotosphere to a whole new dimension.  Of course, watching Nick Viall’s “poor me, I’m being flown to various exotic islands surrounded by 25 beautiful, horny women who will do legitimately anything to win my love, this is so hard” routine is abysmal; however, turning The Bachelor into a fantasy game makes the show, at minimum, bearable–if not hilarious. Though WWE has lost plenty of flair since the Attitude Era, maybe Fantasy WWE can spark the inner, spandex-clad child inside you. The possibilities for stirring in the fantasy spice are truly endless.

So while football will always hold the “first born” spot in RSJ’s heart, this family has  grown, and the breeding is far from over.  This joyous fantasy seed will be as spread as far and wide as possible.

Where we’re going

OK children, let that blazing fireplace die down and finish off your last sip of warm milk; Wolfie Story Time has ended… for now. This indeed was just the prologue for what promises to be a lengthy masterpiece.

Perhaps you’re only interested in the Fantasy Football portion of our future tale; fine, deprive yourself of fantasy joy elsewhere, and bookmark the appropriate tab. Same goes for those who haven’t a clue about workhorse backs but love The Truth’s Bachelor breakdowns. Everything is now far more organized and easier to find.

And everything will be done better than ever before. With more time to execute our Fantasy Stock Rating System, our football analysis will be more accurate than ever before. With a larger staff, our TV outreach will expand to dimensions unknown.

Whatever your interest, be active. Comment on what you hate, and let us know what you love. Send in future TV ideas, especially if you’re interested in being the point person. Be sure to like our Facebook Page, and follow us on Twitter and Instagram to not miss any developments. For audio based learners, make sure to subscribe (and rate us 5 stars) and tune into the Fantasy Stock Report (name will be changing soon), on iTunes.

We genuinely appreciate you being along for the ride so far, and want to do all we can to make your seat permanent.

Cheers to fantasy spreading far and wide, and helping you win. Always.

— The Roto Street Journal



  • Founder of Roto Street Journal. Lover of workhorse backs, target hog wideouts, and Game of Thrones. Aspiring to be the "Brady" and "Leo" of the fantasy universe.

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